10 QUESTIONS TO ASK YOUR REALTOR ABOUT SELLING A HOUSE
ARE YOU A FULL-TIME PROFESSIONAL REAL ESTATE AGENT?
How long have you worked full time in real estate? How long have you been representing buyers? What professional designations do you have? Knowing whether or not your agent practices full time can help you determine potential scheduling conflicts and his or her commitment to your transaction. As with any profession, the number of years a person has been in the business does not necessarily reflect the level of service you can expect, but it is a good starting point for your discussion. The same issue can apply to professional designations.
DO YOU HAVE A PERSONAL ASSISTANT, TEAM OR STAFF TO HANDLE DIFFERENT PARTS OF THE PURCHASE?
DO YOU HAVE A WEBSITE THAT WILL LIST MY HOME?
Can I have your URL address? Who responds to emails and how quickly? What’s your email address? Many buyers prefer to search online for homes because it’s available 24 hours a day and can be done at home. So you want to make sure your home is listed online, either on the agent’s Website or on their company’s site. By searching your agent’s Website you will get a clear picture of how much information is available online.
HOW WILL YOU KEEP IN CONTACT WITH ME DURING THE SELLING PROCESS, AND HOW OFTEN?
WHAT DO YOU DO THAT OTHER AGENTS DON'T THAT ENSURES I'M GETTING TOP DOLLAR FOR MY HOME?
What is your average market time versus other agents’ average market time? Marketing skills are learned, and sometimes a real estate professional’s unique method of research and delivery make the difference between whether or not a home sells quickly. For example, an agent might research the demographics of your neighborhood and present you a target market list for direct marketing purposes.
WILL YOU GIVE ME NAMES OF PAST CLIENTS?
DO YOU HAVE A PERFORMANCE GUARANTEE?
If I am not satisfied with your performance, can I terminate our listing agreement? In the heavily regulated world of real estate, it can be difficult for an agent to offer a performance guarantee. If your agent does not have a guarantee, it does not mean they are not committed to high standards. Typically, he or she will verbally outline what you can expect from their performance. TPR Properties understands the importance of win-win business relationships: the agent does not benefit if the client does not also benefit.
HOW WILL YOU GET PAID?
HOW WOULD YOU DEVELOP PRICING STRATEGIES FOR OUR HOME?
Although location and condition affect the selling process, price is the primary factor in determining if a home sells quickly, or at all. Access to current property information is essential, and sometimes a pre-appraisal will help. Ask your agent how they created the market analysis, and whether your agent included For Sale by Owner homes, foreclosed homes and bank-owned sales in that list.
WHAT WILL YOU DO TO SELL MY HOME?
Who determines where and when my home is marketed/ promoted? Who pays for your advertising? Ask your real estate agent to present to you a clear plan of how marketing and advertising dollars will be spent. If there are other forms of marketing available but not specified in the plan, ask who pays for those. Request samples or case studies of the types of marketing strategies that your agent proposes (such as Internet Websites, print magazines, open houses and local publications.)